SEO, or search engine optimization, is the oil that greases the wheels of the internet. What is SEO? At its core, SEO is the process that you need to use to make sure your websites are "discovered" by the search engines. Your customers won't find your site on their own without some help from a search engine and you need to make sure your site is optimized to make it easy for the engines to find.
To help site crawlers better understand your site, you should use keywords as your anchor text for internal links. Non-descript links such as, "click here," do not help your site as they offer no information to the search engines. This will also help your site to appear more cohesive to human visitors.
Since SEO is well over a decade old, a lot of the process has been automated around the web. You can check out a service like Google Webmaster Tools, which can easily handle much of the SEO work for your website or blog. Google wants you to be successful, because your earnings are their earnings. Therefore, you can trust their tools to do a good job for you.
One of the key factors with the search engines when it comes to ranking sites is visual, meaning images and videos. Make sure that you site uses relevant images that draw your visitors eye. Videos are also great for this purpose and if possible, unique videos that you have created will help your SEO ranking.
Put forth the image of an expert in your field. As an expert this is a great tool for Internet marketing that can make serious money. Make sure that you create a site that has a specific targeted audience, as this will allow you to better enhance your SEO strategy. It is important to listen to what your customers want, not tell them what they want.
For the highest search engine optimization, have a code ratio that is known as the high signal-to-noise code or also known as the high content-to code. This means that the source code is lower than the written text. In other words, article should contain more text than HTML code.
Using free websites like WordPress (this site was built with WordPress!) doesn't mean that you can't maximize your search engine ranking results. Be sure to check out some of the free plugins like All In One SEO or Yoast. These plugins help add SEO info to everyone of your pages and posts.
Make sure that the search engine is seeing the same thing that you, or your audience, is seeing. There are wonderful free websites which allow you to view your site in the eyes of a search engine, so make use of them! You may be shocked at how little they actually index.