Any business owner would be wise to have a successful marketing strategy. Very few people will buy from you if most people don't know your business exists. When you want to win new customers and keep existing ones, video marketing can help to drive sales and produce impressive results. The following tips can help you.
If you're going to make a marketing video, keep it short and to the point. Most people have short attention spans and want to get the information they're looking for quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer's convenience.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Use a team of others to help you think of video content. You can use friends, family or members of your favorite organizations in your videos, so you don't have to stick to your coworkers if you don't want to. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
A good video does not need to be expensive. Professional gear is not necessary as long as the picture is balanced and focused. A fancy script is not really necessary either, nor are boatloads of confidence required. Relax, talk to the camera and edit what you do not need in your video, later. You may not have to do this. A slideshow or screencast can get the message across in some cases.
Do not veer off topic in the video. It is easy to veer off topic when you have not prepared properly. Try making a simple outline of what you want your video to be about and keep to it while filming. Don't stray from the task at hand, and you should be fine.
If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Try to use someone who the camera loves and is able to speak clearly. Get more than one person in front of the camera to film some interviews or show how your employees work as a team.
If you don't like making videos, other people can help you make them. Try holding a video contest in which you award the best ones with prizes. Be sure to tell people that you will be using their videos in your marketing campaign.
Don't forget that you need to share your video wherever you can. Start by sharing your video with your friends and family. Make a blog post about it on your site. Send a link to your customers via email or snail mail. Post it on YouTube, Facebook and other video hosting sites. Spread the word as much as you can!
Be ready to moderate comments to any marketing video that you upload to YouTube. A lot of people will read comments before they watch, and if the comments are bad then they might abandon any effort to learn more about your business. If you can't moderate the comments, you should disable them.
Keep videos short and full of information. Internet viewers tend to have a short attention span. Target videos that are less than five minutes to avoid dropping viewers during the video. Great content is no longer great if the viewers become distracted amidst the greatness.
Always include some call to action at the end of videos. Let people know where they can get your products from. Also, let them know that they should act fast in order to get them. Have concise and clear instructions in the upcoming step to be sure they follow it as soon as they can. Offer an incentive and give a sense of urgency to get viewers to act quickly.
You can now use these tips for video marketing. Video is a new and very popular way to market a business, so learn as much as possible about it. Increased profits are just waiting for your to claim them.