While it may seem that advice from internet marketers is contradictory, one thing that every expert is is agreement on is the need to do proper keyword research. The battle continues about the value of back link building, article marketing and Facebook as a selling tool but keyword research and the need to do it right remains critical
The first step you need to take when you begin your internet marketing journey is to choose a niche that you want to concentrate on and then find suitable keywords for that niche. Most failed websites don't do proper keyword research and this lack of strong keywords will snowball into a series of wasted efforts and lost money.
What exactly are keywords? Keywords are the location tools that allow the search engines (think Google!) to find your site, analyze it and list it in their search rankings. The most beautiful site ever created is still just taking up web space if people can't find it. Using well researched keywords and then creating relevant content for those keywords will make your site valid and important to the search engines and they will rank your site accordingly. Most people only look at the first page of a search result when they are trying to find something on the web. A few will look at the second page of results and even fewer will look at any other pages. You need to take the SEO (search engine optimization) steps needed to grab those valuable first or second page listings for your website.
Let's start some keyword research as an example. You have decided to start your website about home composting. You are passionate about composting and recycling and want to share your knowledge with others, plus hopefully make some money selling composters. A quick search of Google for "home composting" returns 10, 400,000 websites. Yes, you read that correctly, ten million four hundred thousand websites already exist using the phrase "home composting". This is where keyword research becomes critical-you need to find a few words and phrases that related to "home composting" that people are searching for in Google and have much less competition.
We are going to use two keyword research tools to find what we need for our website. The first is a free tool, Google's Keyword Planner. The second is a paid program called Market Samurai. Both are easy to use and will give you a wide variety of tools to help you find important keywords and phrases as well as competitive information about your niche and keywords. There are key differences with both tools, you need to research them and determine which one is best for you. I use Market Samurai all of the time as I have found it a great tool that not only finds keywords but shows me who my competitors are, helps my buy domain names and does a lot of SEO planning and work.
A basic search of the phrase "home composting" with each keyword tool brings up large lists of possible keywords. Google shows that "home composting" is rated "high" when it comes to competition (meaning that there are a lot of sites using this phrase for their SEO). However, by clicking on the "home composting" keyword group you will find the phrase "how to make compost at home" listed as "medium" competition and 880 searches per month. This means that 880 people typed the phrase "how to make compost at home" into the Google search engine. You might want to keep this as a possible keyword or a phrase to create an article around. Searching further down the Google list you will find DIY composting and this ad group has a few keywords with low or medium competition. Next in the search returns is the phrase "homemade compost" and that ad group has another set of keywords with low or medium competition. This is what you are searching for: relevant keywords and phrases that relate to you niche and have a good amount of monthly searches and low or medium competition. If you type the phrase "homemade compost" into the Google search engine you will get 2, 200,000 returns. Still too many to compete with but you can see how we narrowed the focus of our site. We are still creating a site about home composting but we are focusing on a narrow area so that the search engines can find us in all of the clutter. You can also find detailed info about website design at Free Websites.
Doing the same search with Market Samurai brings up 801 possible keywords and phrases in the category of home composting. One of the great features of Market Samurai is the ability to take keywords and not only check the competition for that keyword but know exactly who the competition is and how they use it. For this search Market Samurai showed a few keywords that didn't show up in the Google search such as "what is compost". Using the keyword generator in Market Samurai I found another 53 keywords related to "what is compost" and I focused on "compost tea". Market Samurai showed over 1000 searches for this keyword each month but very low competition. This would be a great keyword to use in an article and in your social media postings. It is relevant, people search for it but there are not many websites that mention it. The search engines love this type of content!
Don't stop with one or two strong keywords. Your site will need a lot of good content to make it important to the search engines and your visitors and if you can find a series of low competition, high search keywords you will be able to create a steady stream of relevant articles for your site. You want the visitors to your site to find interesting articles and comments that make them want to stay on your site and click your affiliate links (that's how you make your money!) and strong content is the best way to do this. Do your research, find those important keywords and create your content.
To learn more about Market Samurai click HERE
To learn more about Google Keywords click HERE