Expert Advice About Effective Video Marketing Campaigns

May 13, 2015 | | Say something

Perhaps you have grown weary of traditional marketing strategies. That's not surprising; it's hard to be original all the time. Has video marketing occurred to you? Now is your chance! This is a fantastic method that can reach a lot of people. Read the tips below for some great video marketing advice.

If you plan to make marketing videos, they need to be brief and concise. People generally have a small attention span and want quick access to information. If you can't possibly keep your video brief, consider breaking it into several smaller videos that people can watch in segments.

20 Minutes

TIP! Don't forget optimization. As you upload to different sites, it is necessary to compose unique titles and descriptions each time.

It is not likely your customers will want to watch videos that are more than 20 minutes long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Production value doesn't have to be the most important part of your process. Spending a lot on your video does not necessarily result in a good return from your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

Place a screen capture of your company's website in your videos. This will allow viewers to see how your website is set up. How-to videos also could benefit from website screenshots. Save screenshots from your computer, and use editing software to compile them into your video.

TIP! When shooting a video it is okay to keep things simple with your equipment. Spending a lot on making the video does not ensure good results.

You do not need to spend a fortune to create a high quality video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You can create an excellent video without a script, even if you do not have any experience. Be natural and talk to the camera. In fact, you might not even need to do this. For example, you can use PowerPoint presentation or screen captures for your videos.

Encourage others involved with the business to participate in your video marketing. Find some people that aren't too shy, dress well and also speak professionally. If you can, use more than one colleague.

People want honesty! If you are going to make a video, make a video about something that you are truly interested in or believe in. If you are authentic in your videos, people will probably enjoy them and come back often for more.

TIP! You will benefit from working with a team. You don't have to include coworkers if you don't want to.

Don't ignore video content analytics. You can see things like how many video views you have, when it is viewed and where the traffic comes from. You can find out a lot from this data.

Script "goobyes" and "hellos" for videos. The video should begin with an introduction and tell what information the video will impart. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

Be ready to moderate comments to any marketing video that you upload to YouTube. This will allow you to weed out the negative comments, which others can read and judge your business upon. If you do not have the time to closely watch comments, it may be best to disallow comments on your videos.

TIP! When you want to sell through your video, don't forget a link to your store. It's a good idea to have the link play within the video player.

Avoid making your videos look like advertisements. If your only approach is the well-worn sales pitch, then your customers will quickly tune out on your marketing videos. Solid content, solutions to problems and product demos are far more likely to keep people interested.

Video Marketing

As you start to know more about video marketing, your understanding of the possibilities will expand. Video marketing can enable you to expand your customer base in many ways. You can grow your business and reconnect with existing efforts at the same time.

TIP! You should always keep making videos so your customers will come back and watch again and again. Old or outdated content will only push viewers away from your website and into the arms of another campaign.

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